James Zheng’s stewardship as CEO of Amer Sports stands as a case study in strategic transformation, globalization, and premiumization in the sporting goods industry.
Since stepping into the chief executive role in 2020 , Zheng has guided Amer Sports —home to iconic brands like Arc’teryx , Salomon , Wilson , and Atomic —through an IPO, record sales growth, a bold digital pivot, and new leadership in high-performance sports apparel and equipment.
through the global sporting goods world began at Adidas , where he led Reebok China and then served as Executive VP of Sales for Adidas Greater China . In 2010 , he joined ANTA Sports, eventually becoming ANTA Group President and overseeing brand and business growth in Asia.
Appointed CEO of Amer Sports in 2020 , Zheng’s international perspective and operational experience, especially in China , would prove pivotal as Amer Sports entered its next phase.
Financial and Strategic Achievements Since Zheng’s arrival, Amer Sports has consistently posted double-digit top-line growth, culminating in a record 18% revenue jump in 2024 —outpacing the broader industry and many leading competitors.
Standout highlights include: Arc’teryx surpassed $2 billion in annual revenue in 2024, up 36% year-over-year. Salomon’s footwear exceeded $1 billion , driving Salomon’s store count to more than 100 in Greater China . Wilson’s ball & racquet saw over 22% growth in Q4 2024…
