Dr. Squatch , the #1 natural men's personal care brand in the U.S., has cast Megan Fox as the face of its boldest campaign yet. She stars as Professor Fox , Head Professor at the fictional Foundation for Odor Excellence (a.k.a. The F.O.X. ), where she's on a mission to school men on what's actually inside their deodorant.
The campaign, announced on April 15, 2026 , rolls out as a six part creative series across Dr. Squatch 's owned channels, including organic and paid social, and is built around the launch of two
new products: Invisible Glide and Spray Deodorant , both priced at $13.00 and available at drsquatch.com , Amazon , Target , Walmart , Kroger , CVS , Walgreens , and H-E-B . Six Lessons, One Very Specific Goal The campaign unfolds like a curriculum, each installment set inside The F.O.X.
, from the classroom to the lab to the dating scene. Professor Fox breaks down the synthetic ingredient list hiding in conventional deodorants. Megan Fox said , "There are a lot of smelly, low-performing sticks out there, and what's inside them is even worse: synthetic ingredients that have no business being on a human body.
The good news is that Dr.
Squatch 's deodorant is made with over 98% natural ingredients , and built around scents worth bragging about." Two New Products at the Center of It All The Invisible Glide is a clear, aluminum free formula made with 98% natural origin ingredients that delivers all day odor protection with no residue and no white marks on shirts…
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