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Marketing news and trends daily in the retail industry, covering topics in business, e-commerce, beauty, marketplaces, technology, fashion, and more.
In a collaboration that feels both unexpected and perfectly aligned, Lululemon and Erewhon have teamed up for their first-ever capsule collection, celebrating their shared commitment to…
Soma is turning up the heat this holiday season with the launch of its new Holiday Cool Nights Campaign. The intimates brand, known for combining comfort…
For New Yorkers walking along Fifth Avenue this October, the city’s most iconic retail corner has a new glow. Italian luxury maison Loro Piana, the brand…
Ashley Graham, supermodel, new mom, and champion for body inclusivity, has joined forces with Breescape, an innovator in cooling bedding, to spotlight a very real and…
e.l.f. Cosmetics, a division of e.l.f. Beauty (NYSE: ELF) has become the first-ever brand to debut a native shoppable livestream element on Twitch, unveiled in partnership with…
If Coachella is REVOLVE’s runway, then the REVOLVE Social Club is its beating heart — an invite-only hybrid of retail, lifestyle lounge, and influencer clubhouse that…
Bobbi Brown Cosmetics has officially announced Sara Foster—actress, entrepreneur, podcast host, and co-founder of the fashion label Favorite Daughter, as its newest Global Ambassador, marking the…
On October 8, 2025, Gap Inc. ushered in a new era for content creators, influencers, and digital storytellers with the debut of its cross-brand content creator…
A latte branded with a Louis Vuitton monogram or an arched pastry served in a Gucci garden, these are no longer just fleeting pop-ups but the…
In March 2025, global fast-fashion giant H&M announced a move set to fundamentally reshape how fashion content is created and consumed: the company will debut AI-generated…