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On April 15, Italy’s National Made in Italy Day, Versace joined forces with Fondazione Altagamma to reaffirm its dedication to the craftsmanship and creativity that have long defined Italian luxury. The date honors Leonardo da Vinci‘s birthday,…
Yves Saint Laurent Beauty has checked into Shanghai in a bold new way, transforming a former industrial silo into the immersive LOVENUDE HOTEL pop-up, a full journey-led experience built around…
Maesa has officially sold Anomaly, the clean haircare brand it co-founded with Priyanka Chopra Jonas, to Reliance Retail, setting the brand up for a major push in India and beyond. Anomaly launched in 2021 as…
Rhode is heading to Sephora Europe this September, marking the brand’s most expansive retail move yet, spanning 19 countries across the continent as its exclusive “Only at Sephora”…
Estée Lauder has taken a minority stake in 111SKIN, a luxury clinical skin care brand founded by a plastic surgeon, a strategic bet on the fast-growing intersection of…
Lancôme brought its longevity vision to life in New York City with The Circle of Longevity MD, an immersive launch event celebrating its new Absolue Longevity…
Estée Lauder has launched its digital flagship on Amazon U.K., marking a structural transition in luxury retail toward controlled accessibility on marketplace platforms. The launch follows…
INITIO Parfums Privés unveiled its Supercharged collection with a live event in Paris on April 2026, introducing two new fragrances: Sugar Blast and Wild Rush. The…
Rosalía celebrated the launch of the new Calvin Klein euphoria elixirs at the Douglas x Calvin Klein euphoria pop-up in Düsseldorf, Germany, appearing in a custom…
Amouage has installed an immersive caterpillar activation at Muscat International Airport to promote Love Hibiscus, the latest addition to its Secret Garden Collection, taking the fragrance…