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Valentino Beauty has created an exclusive immersive experience at Macy’s 51st annual Flower Show, transforming the mezzanine of the Herald Square flagship in New York City…
e.l.f. Cosmetics is fueling professional race car driver Katherine Legge’s return to the Indianapolis 500 for their fourth season together, with the race scheduled for Sunday,…
Coach has officially launched an immersive pop up experience at Selfridges’ Corner Shop in London, opening on April 27, 2026, and running until May 22. The…
Salone del Mobile is extending its design language into fashion and everyday objects this 2026 edition, unveiling new fair essentials and an exclusive capsule created with…
L’OCCITANE au Brésil has created one of its most immersive brand experiences with a pop up activation at Shopping Eldorado, one of São Paulo’s largest shopping…
Wavytalk, the New York based hair tools brand, made its festival debut in the California desert as the Official Hair Tools Partner of the Coachella Valley…
INITIO Parfums Privés has unveiled its newest collection, Supercharged, comprising two new fragrances: Sugar Blast and Wild Rush. Launched in April 2026 and celebrated with a…
For Salone del Mobile 2026, Valentino Beauty turned fragrance into an environment. From April 21 to 26 at Spazio Capelli in Milan‘s Porta Nuova district, between…
Dionis Goat Milk Skincare, the female founded, family owned clean beauty brand born on a small goat farm in Virginia in 1982, has officially landed its…
Urban Outfitters and Sol de Janeiro have officially partnered, bringing the Brazilian inspired body care and fragrance brand into Urban Outfitter’s growing beauty assortment across select…