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Ulta Beauty is an American chain of beauty stores headquartered in Bolingbrook, Illinois. Ulta Beauty carries cosmetics and skincare brands, men’s and women’s fragrances, nail products, bath and body products, beauty tools, and haircare products. Each store is also equipped with a salon, Benefit brow bar, and Dermalogica skin bar. Ulta Beauty was founded in 1990 by Richard E. George, the former President of Osco Drug, Inc., with the company’s first store opening in Schaumburg, Illinois. It has since grown to become one of the largest beauty retailers in the United States, offering a unique combination of over 25,000 products across a wide range of categories and price points, including its own private label. Ulta Beauty also operates an e-commerce website, which provides a full-service salon in every store.
Ulta Beauty and Sephora continue to lead the industry with distinct business strategies and market positions. As of the first quarter of 2025, both companies reported…
Ulta Beauty has unveiled K-Beauty World, an innovative retail platform dedicated to the discovery of authentic Korean beauty, is now launching nationwide at Ulta Beauty. Powered by…
British skincare brand, The Inkey List is known for its affordable, ingredient-focused products, is officially launching at Ulta Beauty, expanding its US retail presence and making…
Versed, the beloved clean, solution-driven skincare and makeup brand, is making waves with its latest retail expansion—now available at Ulta Beauty, the nation’s largest beauty retailer.…
Dermatologist-developed hair care brand SEEN has announced an exclusive partnership with Ulta Beauty, expanding its presence to all 1,400+ Ulta locations nationwide. This move follows a successful trial in 700 stores since 2023…
Retail transforms when giants collaborate. The strategic partnership between Ulta Beauty and Target continues to expand, with plans to reach over 800 Target locations. This shop-in-shop…
Paris Hilton Fragrances has launched ICONIC Eau de Parfum, a bold new scent marking the brand’s exclusive retail debut at Ulta Beauty, the largest beauty retailer in the…
Beyoncé Knowles-Carter’s haircare brand Cécred has officially expanded from direct-to-consumer into nationwide retail, marking the biggest prestige hair launch in Ulta Beauty‘s history. The exclusive partnership, which launched on April…
Ulta Beauty’s latest financial results highlight a resilient performance amid economic headwinds, blending strong holiday momentum with cautious forward guidance. Ulta Beauty’s strong Q4 performance—driven by…
Ulta Beauty is redefining fan engagement with its debut Ulta Beauty World, a one-day-only event on April 26, 2025, at San Antonio’s Henry B González Convention Center. Designed as…